Add $5M-$15M in Net New Revenue
While Scaling a Proven Partner-Led Growth System.
Expand Market Reach, Reduce CAC, and Build a Scalable Partner Ecosystem. Start Seeing Revenue - Driving Wins in 90 Days - Setting You on the Path to $5M–$15M in Net New Partner Revenue.
We help high-growth SaaS & tech-enabled companies build a repeatable system to scale strategic partnerships — adding net-new revenue, expanding new markets, and driving ecosystem-led growth, all without guesswork.
Why Partner-Led Growth Is More Critical Than Ever
Paid ads and direct sales are becoming more expensive, while customer acquisition costs (CAC) continue rising. If you're a high-growth SaaS or tech-enabled company at $20M-$50M ARR, relying solely on traditional channels is no longer sustainable. The fastest-growing companies are shifting to partner-led growth to scale revenue without skyrocketing costs.
CAC Climbing 25–35% YoY
Partnerships unlock warm, high-intent leads at a fraction of the cost – without competing in oversaturated ad channels.
Enterprise Buyers Now Prioritize Ecosystem Fit
Enterprise buyers now demand seamless integrations. If you’re not in their Tech Stack, You're Not in Their Budget.
Board Pressure Intensifying
Boardrooms are pushing for cost-efficient, scalable revenue strategies. Partnerships create high-ROI channels that keep leadership confident and investors happy.
Companies Using Partner-Led Growth See:
40% Lower CAC
Slash customer acquisition costs by 40% - scale without overspending on ads or outbound sales.
50% Faster Sales Cycles
Close deals 50% faster - leverage partner trust to shorten sales cycles and increase conversions.
Sustainable Growth
Create a predictable, scalable revenue stream that compounds over time—without relying on expensive outbound efforts.
Find Out Where You Fit in the Partner-Led Growth Landscape.
You fall into one of three distinct categories:
The Strugglers
- ✕ Scaling feels impossible - growth is stalled, and margins are shrinking.
- ✕ Customer Acquisition Costs (CAC) are rising 25–35% YoY, squeezing profitability.
- ✕ Sales cycles are dragging, burning cash, and killing momentum.
Without a partner strategy, you’ll keep burning cash while your competitors scale faster.
The Experimenters
- ⚠ You're signing partners, but they aren't driving revenue.
- ⚠ Without a repeatable system, results are unpredictable and unscalable.
- ⚠ Only 7% of partnerships generate real revenue - meaning 93% are wasted effort, leaving millions on the table.
Without a proven system, partnerships stay a guessing game - wasting time, money, and resources.
The Scalers
- ✓ Growing 2–3x faster than competitors—winning market share with ease.
- ✓ Slashing CAC by 35% - scaling smarter, not harder.
- ✓ Closing deals 50% faster - accelerating revenue and outpacing the competition.
Partnerships are their unfair advantage. Is it yours?
Where Does Your Company Fit in the Partner-Led Growth Landscape?
Click on a category below to find out:
Market Leaders Win with Partnerships
The fastest-growing B2B SaaS and tech-enabled companies aren’t stuck relying on paid ads or cold outreach. Instead, they’ve cracked the code by leveraging indirect sales, co-marketing, and strategic alliances to scale faster, slash CAC, and unlock new revenue streams. If you’re not using partnerships as a growth engine, you’re leaving millions on the table.
HubSpot
Started prioritizing partnerships at $20M ARR. Today, 43% of its $1.7B revenue comes from partnerships.
RingCentral
Built a partnership strategy during a critical growth stage. Now, 50% of its $2B revenue comes from partnerships.
Shopify
Scaled through partner-led growth to dominate the eCommerce market. Now, $7B+ in revenue is generated annually through partnerships.
Salesforce
Created a thriving partner network that now drives 30% of new business & implementation revenue.
The Strategic Partnership Window Is Closing
Companies that build comprehensive partner ecosystems now will capture 40% more market share over the next 3 years.
Your competitors are already moving - will you be ahead or left behind?
The Partner-Product Fit Advantage
Your Competitive Edge
Most partner programs fail because they prioritize sales first, instead of aligning product and partnerships from day one.
We’ve cracked the code on building high-impact partner ecosystems that don’t just generate leads - they unlock scalable, compounding revenue. When your product is built with partners in mind, it transforms into a growth engine - accelerating market adoption, reducing CAC, and driving exponential expansion.
The Hidden Cost of Partnership Failure:
For a $30M ARR SaaS company, a poor partner strategy burns $2.4M annually in wasted sales spend.
Your competitors are capturing $6M+ in pipeline through partnerships - that should be yours.
Each quarter, you're losing 6-9 enterprise deals to competitors with stronger partner ecosystems.
Clarity on How Much Revenue You’re Leaving on the Table
We’ll pinpoint exactly where partnerships can drive the most impact in your GTM strategy - so you know where to focus to unlock $5M+ in untapped revenue.
- Discover the hidden revenue potential in your existing ecosystem
- Identify your current CAC inefficiencies & how to reduce them
- Get a custom projection of how partnerships can accelerate growth
- Get a custom projection of how partnerships can add $5M+ in net new revenue - backed by data, not guesswork.
A Handpicked List of 10+ Revenue-Generating Partners
We’ll provide a custom-built list of high-value partners who align perfectly with your product and market - so you can start signing the right partnerships immediately.
- Partner matchmaking tailored to your industry & business model
- Priority ranking based on revenue potential & scalability
A Custom Revenue Roadmap & Partnership Growth Score
We’ll break down exactly how much revenue partnerships can generate for you over the next 12 months - so you can confidently scale with a data-backed plan. You’ll walk away with a clear, customized strategy that shows you how to turn partnerships into a predictable, scalable revenue channel.
- Detailed revenue projections based on your market & partner potential
- A strategic step-by-step action plan for immediate execution
We partner exclusively with high-growth B2B SaaS and tech-enabled companies generating $20M–$50M ARR that are ready to execute - not just strategize.
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However, we may work with select $5M–$20M B2B SaaS and tech-enabled ARR companies that meet the following criteria:
- A strong product-market fit (proven demand and traction)
- A repeatable, scalable sales motion (not founder-led)
- The resources & commitment to scale through partnerships
Does This Sound Like You?
- You’ve maxed out your direct sales efforts and need a scalable channel.
- Your partner program isn’t delivering revenue, or you don’t have one yet.
- You’re spending too much on customer acquisition and need a more efficient GTM strategy.
- You have great inbound interest from potential partners, but no structured approach to monetize it.
🚀 Growth-Stage B2B SaaS & Tech-Enabled Companies
Companies with $20M-$50M ARR looking to scale through strategic partnerships.
🏆 Proven Product-Market Fit
You’ve validated demand and have a strong customer base - now it’s time to scale.
📈 Direct Sales Motion Established
Your outbound and inbound sales processes are working—but you need an additional revenue channel.
🤝 Ready to Expand Through Partnerships
You see partnerships as your next big revenue lever and need expert execution.
What You Gain Partnering With Us
- Predictable $5M-$15M+ Net New Partner Revenue channel powered by partners.
- Lower CAC, Higher LTV – Reduce paid acquisition costs by leveraging partnerships instead of burning cash on ads.
- Speed to Market – get partnerships live in 90 days, not years.
- Execution - Driven Approach – No fluff, just results.
For Ambitious Growth Leaders Only
We work exclusively with companies prepared to execute quickly on partnership opportunities. If you’re looking for real results and not another strategy deck, let’s talk.
We don’t just advise - we embed within your team to execute and drive real revenue growth.
That means a predictable investment upfront, with a performance-based upside - ensuring you scale profitably.
Meet Brima Manso Bangura
Founder & CEO of Partner Scaling | Former RingCentral Product Manager | Recognized by Queen Elizabeth II & Global Leaders for Strategic Innovation
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brima Manso Bangura is the Founder & CEO of Partner Scaling, helping B2B SaaS & Tech Enabled Companies ($20M–$50M ARR) unlock $5M–$15M+ in net new revenue through strategic partnerships that drive measurable, repeatable growth.
"Partnerships are the most underutilized growth lever in SaaS. When done right, they don’t just add revenue—they create sustainable, compounding growth."
Scaling SaaS Growth Across 400,000+ Organizations & 7M+ Users
At RingCentral, the global leader in unified communications, Brima played a key role in scaling product adoption for 7M+ users worldwide accross 400,000+ organizations, spanning from Small to Medium Size to Fortune 500 Enterprises.
Turning Partnerships Into a Predictable Revenue Engine
At Partner Scaling, we don’t just advise — we embed within your team to design, implement, and optimize partner-led growth engines that drive predictable ARR expansion.
Applying Partnership Expertise to Global Social Impact
Beyond SaaS, Brima is applying his partnership expertise to global social impact initiatives, including an ongoing project aimed at enabling one billion people to access reliable clean energy through strategic collaborations and social innovation.
His experience in developing multi-stakeholder partnerships for large-scale initiatives continues to refine the methodologies he brings to B2B SaaS companies.
🎙️ Featured on the BBC, Focus on Africa, & More
His insights have been featured by BBC, Focus on Africa, and local television, highlighting his expertise in technology..
🏅 Recognized by Global Leaders
- David Beckham Recognized for innovation & leadership.
- Jamie Oliver Acknowledged for impact-driven initiatives.
- Sir John Major & Theresa May (Former UK Prime Ministers) Honored for high-impact community leadership.
" When the world’s top leaders recognize your expertise, you know you’re onto something big."
Unlock $5M–$15M+ in ARR Through Scalable Partnerships
Partner Scaling helps B2B SaaS & Tech-Enabled Companies ($20M–$50M ARR) build & execute revenue-generating partnerships that scale. Unlike traditional consultants, we work hands-on with your team to drive execution, measurable impact, and long-term growth.
Limited Opportunity for Growth-Focused SaaS Companies
If you're looking for another strategy deck, this isn’t for you.
📩 See if you qualify
Why Act Now?
- We only work with a select group of SaaS & tech-enabled companies each quarter. (Once spots are filled, applications close.)
- The fastest-growing companies are leveraging partnerships now - waiting means missing out on revenue.
- Unlock $5M–$15M+ in Net New Partnership Revenue and build a repeatable growth engine for your business.
🚀 Early momentum SaaS companies ($5M–$20M ARR) with strong product-market fit are encouraged to apply for consideration.